Understanding Business Research Terms and Concepts

In the following examples, determine whether the term independent variable or dependent variable is appropriate. Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement? Independent Variable In an experiment, this variable is expected to be affected by the manipulation. Dependent Variable Criterion variable is synonymous with this term. Dependent Variable Several of these variables are somewhat correlated and are therefore are not independent among themselves.

Independent Variable A predictor variable is synonymous with this term. Independent Variable Fill in the blanks with the term independent variable, dependent variable, or moderating variable. Incentives independent variable are expected to increase productivity dependent variable especially among newer employees moderating variable. The dependent variable should not precede the independent variable in a research study. In an experiment, participants experience a manipulation of the independent variable, called the experimental treatment.

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