Total Quality Management of McDonald’s
Introduction Started Out as a small drive through in 1948 by two brothers Dick and Mac McDonald. McDonald’s expanded its operations to countries outside the U. S. A (119 Countries and Over 33000 outlets. In addition McDonald opens a new restaurant in every three hours Total Quality Management in McDonald’s Total Quality Management is an enhancement to the traditional way of doing business. It is a proven technique to survival in the world class competition. Only by actions of the management will the culture and actions of an entire organization be transformed.
TQM is for the most part common sense. Analyzing the three words, we have Total= Make up the Whole Quality=Degree of excellence a product or service provides Management= Act, art or manner of handling, controlling, directing etc. McDonald’s also practice the strategy of total quality management and tries to enhance its efficiency & affectivity level by working in different areas such as- Product Quality-McDonald’s works a lot in the quality improvement of its goods by improving ingredients and nutrients of the food stuff.
Training-In the next step of TQM, McDonalds puts it attention on its human resources. The objective of training their human resources is to create a balance in the overall working of employees. Thus they try to create a connection between the quality of a product and the ability of the employees. Continuous Improvement-The quality management strategies of McDonalds for product quality improvement and employee training and development put the company on the road of continuous improvement in all its functions.
Continuous improvements fulfill the needs of the customers according to their desires or requirements and also make its products more competitive. Customer Satisfaction-. The improved quality standards, well trained employees and a continuous learning desire of McDonald results in increased level of satisfaction of the customers. Like when the quality is improved and the personnel attending the customers is well trained and the overall service environment is improved then there is no room left for customer dis-satisfaction