The Introduction of Starbucks
Background of Starbucks In 1970s, Starbucks opens first store in Seattle’s Pike Place Market. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle. In 1980s, Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars.
At the next year, he travels to Italy, where he’s impressed with popularity of espresso bars in Milan. He sees the potential to develop a similar coffeehouse culture in Seattle. He convinces the Starbucks’ founders to test the coffeehouse concept in downtown Seattle by serving the first Caffe Latte. Howard found Il Giornale, which offering brewed coffee and espresso beverages. Its name changed to Starbucks Corporation and opened in Canada. In 1990s, Starbucks expands headquarters in Seattle. It became the first privately owned U.
S. company to offer a stock option program that includes part-time employees. It opened the first licensed airport store at Seattle’s Sea-Tac International Airport and completed initial public offering (IPO) at the next year. It opened roasting plant in Kent, Wash. In 1994, Starbucks opens the first drive-thru location and introduces Starbucks® super-premium ice cream in 1995. They begin establish the Starbucks Foundation. In 1998, they extend the Starbucks brand into grocery channels across the U. S. and launch Starbucks. om. In 2000s, to our excellent coffees and espresso drinks, people now enjoy for Tazo® tea and Frappuccino® blended beverages. Howard transitions to chairman and chief global strategist, Orin Smith promoted to president and chief executive officer. They established licensing agreement with TransFair USA to sell Fairtrade certified coffee. In 2003, they acquire Seattle Coffee Company and open the first Farmer Support Center in San Jose, Costa Rica. In 2006, Starbucks launches the first paper beverage cup containing ost-consumer recycled fiber. Chairman Howard returns as chief executive officer and then acquires Coffee Equipment Company. He launches Starbucks first online community. In 2010s, Starbucks expanded digital offerings for customers with free unlimited Wi-Fi, Starbucks Digital Network. Until 2012, Starbucks has out of 17,000 stores throughout the world. It also introduces Starbucks® Blonde Roast and announces Verismo® system by Starbucks premium single-cup espresso machine.
Starbucks also acquires La Boulange® bakery brand to elevate core food offerings. Nature of Business Starbucks is one of the famous coffee brands and shop it also is the best coffee making. It purchases and roasts high-quality bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment-primarily through its company-operated retail stores.
In addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino® coffee drink and premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. Starbucks are also launches Starbucks Card iPhone apps and Starbucks Card Mobile payment.
The Company’s objective is to establish the Starbucks as the most recognized and respected brand in the world. To achieve this goal, the Company plans to continue to rapidly expand its retail operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage Starbucks brand through the introduction of new products and the development of new distribution channels.