REBRANDING REEBOK “PUTTING THE BOUNCE BACK IN YOUR STEP”
Please help me write 10 page Marketing Plan Paper Rebranding Reebok “Putting the bounce back in your step. First 4 pages due 23 July 2019. Complete paper due 6 Aug 2019.
The Marketing Paper is intended to help you develop and apply skills and information literacy as well as obtain a more in-depth understanding of specific marketing concepts.
Choose one of the topics below or one that aligns with your personal and/or professional interests. Deliverables as follows:
Draft of the first 4 pages (excluding executive summary) due no later than class session #5, Ungraded – feedback only
completed paper (10 page minimum) due class session #7.
As you consider the topic for your paper, keep in mind that the marketing topics apply in the both the for-profit and non-profit context…so be creative.
Pick A Topic:
1. Take an existing company that has been around for a while and develop a strategy to reinvigorate and refresh it utilizing the concept in the book. A “brand refresh”.
One source must be: Kerin, R. A., and Hartley (2016). Marketing. (13th ed.) New York: McGraw-Hill/Irwin. ISBN-13: 9781259573545
General Guidelines for Written Assignments:
• reasonable margins and fonts,
• Your name should appear only on the title page of your paper, not on any text pages.
• Your student ID number, your cluster ID, and your course should appear as the running head in the paper. (e.g. 12345678-IR.BSB.SO4WI-BUAD 340)
• APA format (or other widely recognized style) for references and in-text citations.
Willing to pay $125