A SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats confronting a business. It involves specifying the objective of a business
and identifying the internal and external factors that are favorable and unfavorable to achieving it.

Please select a publically traded company and write a SWOT analysis on it. Your memo should focus on
identifying and describing your company’s strengths and weaknesses as well as its competitive
positioning. You should specifically discuss how the company positions its products/services and
ensures that they are competitive.

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This memo should introduce and summarize for the reader the major strategic positioning of your
company and its position within the industry(ies) in which it competes. It also should identify and
describe the strengths and weaknesses of your company. It is important to explain the source of your
company’s strengths and weaknesses in your description.

This SWOT memo is essentially a competitive analysis with a stress on visions, goals, and strategies.
Remember an analysis is not a description; it requires some manner of prioritization and interpretation.
As we emphasized, you cannot know your company without understanding its competitors and the
trends within the industry. In addition, you must understand the particular strengths and weaknesses of
your company’s position.

Your SWOT memo should also recommend a realistic course of action for your company in the future.
Please draw upon theories and ideas discussed in class to explain what your company’s priorities should
be. Please be certain to explain why you selected the specific course of action that you recommend.

The memo should be no more than 700 Words long and submitted through Turn-it-in. 


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