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An Actuation Persuasive Speech is designed to cause the audience to do something, to take some action. In sales, if the audience does not take action, then there is no sale.

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This speech is a narrated Keynote designed to be delivered to an audience. Before you begin developing your speech, you should determine your target audience. 


The Speech should include:

An attention getter: Use a quote, a question, a story, etc., to grab the attention of the audience.

There is a thesis statement. This statement should clearly state the topic and what it is you want to persuade the class to believe.

The Thesis Statement for this Speech is: “The World would be a better place IF…..”  (the audience believed your idea and took action to make it happen)

Your speech should demonstrate a thorough knowledge of your subject. This knowledge will establish you as a credible source.
Your speech should be well organized with a clear introduction, body and conclusion.

The Speech should include ethical appeal, logical appeal and emotional appeal.

A General Summary of Aristotle’s Appeals . . .
The goal of persuasive speaking is to persuade your audience that your ideas are valid, or more valid than someone else’s. 

The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories–Ethos, Pathos, Logos.

a. Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject, as well as someone who is likable and worthy of respect.

b. Pathos (Emotional) means persuading by appealing to the reader’s emotions. Language choice affects the audience’s emotional response, and emotional appeal can effectively be used to enhance an argument. You should establish emotional appeal by connecting emotionally with the audience. Using a story is a great way to present emotional appeal. If you don’t have a personal story, there are examples/pictures online. Background music also helps to establish an emotional connection.

c. Logos (Logical) means persuading by the use of reasoning. Make sure to include verifiable factual date to support your claims.

Your Speech should have a Call To Action – – What specifically do you want the audience to do? You have to be clear on what “next step” your audience should take. Can you issue a challenge? Can you encourage your audience to spread the challenge?

Your voice should sound natural and vary in the use of rate, pitch and tone as well as natural, expressive and conveying energy for your topic.

Your speech should sound fluent without using “um” and “so”, etc. The speech should be well rehearsed and flow naturally.

Your Keynote should be visually interesting including color and visuals.
You may use bullets and/or pictures, and/or text boxes, etc. Please DO NOT write all the lines of dialogue as text on the slide and then read the script.

A 4-6 minute Narrated Keynote Presentation with 12 Slides
The Keynote must include 12 slides.
The First slide is your Title, Name and Date
Slides 2-11 are content – Thesis Statement, Logical Appeal, Emotional Appeal & Call to Action – Do not label them. The Keynote is your backdrop and should imagine yourself in front of an audience.
Slide 12 is for references.

The speech should last 4 – 6 minutes.


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