Case Study (Grand Targhee)
Week 6 – Grand Targhee Case
For this week’s assignment, you will read a case study from your textbook and respond in essay form, to several questions; applying the concepts and theories discussed in the readings. There is no set word count or page requirement; however 3 – 5 pages of content should be adequate to answer each question using relevant resources to support your conclusions.
The essay should be in APA format, 6th edition, with a title page, in-text citations and a reference page. An abstract is not required and should not be included.
Rewrite each question as a section header and answer each question completely, using relevant resources to support our conclusions.
Please read Case 14 – Grand Targhee – in the back of your Textbook, then formulate responses to the following questions.
- How did the management of Grand Targhee create a service culture? How did they ensure that service culture was embraced throughout the organization?
- What internal marketing concepts did Grand Targhee practice to support their overall marketing strategy?
- Explain why it is important to have a company where everyone is focused on serving the customer.
- Would you have done anything differently if you were on the management team at Grand Targhee? If so, what; and why? If not, why not?