B6028T wk2 db ranju lewis


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Assignment 1: Discussion—Factors and Trends that Influence Strategy Development

In this module, you will explore how businesses react to changing  economic times and the influence this has on product and service  positioning in the market place. You will also learn about the different  approaches an organization may take such as a retrenchment approach, an  investment approach, or an ambidextrous approach to provide a  foundation for opportunity and risk in recessionary times.

Consumer spending habits have undergone dramatic and enduring change with the slowed economy in the United States.

Using the module readings, Argosy University online library resources, and the Internet, respond to the following:

  • What are the factors that are key for establishing product  differentiation in the new post-recession consumer environment  especially as it relates to economic indicators?
  • What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing?
  • How do changes in societal attitudes toward companies and products  affect the way marketers of consumer goods think about the customer  value chain? Provide examples of companies that have changed their  approach to marketing in response to a shift in consumers’ value in  changing economic times.

Write your initial response in approximately 300 words.


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